Now that the latest changes to “close variants” of exact match keywords have started rolling out more broadly than the last time I wrote about it, I’ve started to hear anecdotes about some of the impact. At a recent conference I attended, there were at least a few advertisers reporting significant changes in performance due […]

Read More → The impact of ‘close variants’ in exact match types

Whether you’re an industry veteran or a search newbie, there’s no denying this is an exciting space. Changes happen frequently, new strategies are always being utilized, and seeing your client rocket to the top of the search results is so unbelievably rewarding. However, it isn’t all fun and games. SEO requires drive, patience, and a […]

Read More → Are Any of These 3 Things Draining Your Passion for SEO?

Greetings, boils and ghouls! Today is Halloween – one of the most popular U.S. holidays, with more than 21 million searches per month. Clearly, this means Halloween needs to be celebrated by the digital marketing community. So I decided to mark this Halloween in the spookiest way possible. I asked 19 SEO pros to share […]

Read More → 19 SEO Horror Stories That Will Scare the Hell Out of You

Martin Splitt from the Google Webmaster Trends Analyst team said yesterday on a hangout that they are working on closing the gap between how modern browsers render web pages and how GoogleBot renders web pages. We all know that GoogleBot is typically well behind the most recent Chrome release and thus cannot render web pages […]

Read More → Google To Close The Gap On Modern Browsers & GoogleBot